Youth Day 2017 Report



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This Youth Day the Pocket Money Market was lucky enough to be hosted by the V&A Waterfront in their amazing Watershed which is a spectacular venue and entrepreneurial hub.

We had 40 young entrepreneurs, 8 young buskers (See separate report below) and a team of 3 young photographers and reporters. Every single young person there was AMAZING, creative & inspiring and I am honoured to have had you there. This report will be a lot about thank you’s but the biggest THANK YOU must always be to the delightful youngsters who this is all about.

This was also the roll out of our Plastic Free Pledge and each trader pledged to use no single use plastics in their business and to engage with both suppliers and customers to do the same. Thank you so much to Fikile from Two Oceans Aquarium who came to explain the importance of this.

Plastic Free Pledge tradersPLastic world

The careful preparation for this event even though many kids also had exams was evident in the high quality of goods as well as the delightful still and video adverts sent in ahead of time (These can be viewed here) This was also the market at which the most care was taken with the accounting sheets and I am very impressed with overall improvements here, costings and record keeping are just so important. The displays were stunning and attention to detail with labels, environmentally friendly packaging, home-made business cards, signs and samples were all a feast for the senses.

I am so glad I was not a judge, what a tricky job that was! I am very grateful to all our amazing judges and I think for their own safety it is probably best not to list them here;) We had 7 completed judging sheets in (the 8th judge was just overwhelmed and told me he could not pick one over another in all that cuteness;) so I think that was a pretty fair way to go.

I am always nervous at new venues as it takes a while to develop a loyal following and customer base. This is a super venue and even on our first event the kids did well. Top earner was YouButterflyMeVintage who was nudging a profit of R2000, well done Chloe! Second was Popsockets and third was Sweetastic. The total net profits at time of handing in sheets was R6800 which breaks down to an average of about R300 per stall. (Many stalls are run in pairs or groups.) However much trading was done after sheets were handed in so I think that may have gone up considerably. This is lower than usual but for a new venue where we need to refine our strategy I think we are all happy. There are no prizes for top earnings as the cash is its own reward, however we are making a special late award to Kyra Semler of Sweetastic for philanthropy, she ran a raffle of her stunning meringues in a lovely big glass jar and raised R170 which she donated to our Knysna Fires Fund. Our other top earners also donated generously, as did most of the young entrepreneurs, I am so proud of them all. However Kyra made a supreme effort and she is getting a lovely V&A voucher to enjoy in the holidays!


The awards went as follows:

Entrepreneur of the Day: Khaya’s Emporium

Best Advert: The Soap Cellar

Product Innovation: Gabriel’s Mucky Stuffs

Best Display: Made it Pretty by Peyton

Accounting: Popsockets

Sales excellence: SA Cool Trading Kids

Greenest Stall: Cook & Craft

Busker of the Day: Milisa Ndlebe

Runner up Entrepreneurs of the Day: Beauty arts and crafts

Special award for youngest traders: Sweet Tooth Brothers

Special spot prize: Oni’s Organics

Philanthropy: Sweetastic (late award)

CONGRATULATIONS to all of you! And to each young entrepreneur – you have all done more than most adults already! It is really HARD to create a product, cost it and bring it to market, most people never do. So whether you won an award or not you are for sure a WINNER!

Massive thank you to our prize sponsors:

The Jolly Roger Pirate Ship (A whopping 20 tickets for cruises)

The big wheel (8 tickets)

Toy Kingdom (R500 Voucher)

Lego (2 Massive speciality sets)

The V&A (Goodie bags for every participant & voucher)

This is the first time since we began the PMM that we have ever had prizes like this, we are very grateful.

Thank you too to some more fantastic Capetonians who helped us:

Paul from MINUTEMAN PRESS WESTLAKE printed all our certificates and pledges. He has also offered a special discount to any traders wishing to get any printing done for markets. Take your certificate along and chat to him about a deal.

Jonathan from ALL PHASE ELECTRICAL who sponsored lunch money for all the outreach traders and also stress balls for the goodie bags. His family spent the entire day too – Thank you!

More thank you’s:

A very special thank you to Colette Hansen for her endless support from day one of PMM who was chief admin for the day. And to Declan Webber who jumped in for the first time and was an absolute rock star! Benson Arendse is a PMM parent who I have dragged in – he is really hands on, helped to carry all those tables upstairs so he has longer arms these days. Benson has taken on the buskers arm, something I have been trying to get going since day one back in Jan 2015 and under his care it looks set to be a winner. Zenn Viljoen was our official musician and MC, he gave up a lot to be there and is exactly the nurturing soul our aspiring musicians need. For all those who told me how much they enjoyed his brilliant music he has a CD available, get in touch. Lots of people did lots of things, especially for our outreach traders and I am so grateful to all of you.

To the V&A team: George, Henry, Laura from Workshop 17, Ayanda who organized the prizes and all the rest of the team, but especially Nelis who went above and beyond the call of duty. You guys are an inspiration and I have never had such a lot of input and help ever. THANK YOU! I am not sure if anyone saw, but they had the PMM video ads playing on big screens throughout the V&A.

Thanks also to Beyoncifer McGee who is running the Mitchell’s Plain branch of PMM – one of her many great projects and I look forward to a long partnership!

Thanks and well done to our young photography team: Michelle, Mia and Danny – Deep South Photography!

Last but not least, Rotary for the V&A introduction, their ongoing support, help judging, mentorship and great ideas. In particular Siham, Andy and Geraldine, you guys open doors and make real, practical solutions happen.

Busking report:

This being our very first busking event we learned as we went along and leaned very heavily on the experience of 2 remarkable individuals.

Zenn Viljoen: A very talented busker well known across the Peninsula for his unique genre and style.Once the buskers were delivered into his care , he successfully crafted individual performances into an eclectic whole, tastefully held together by his master of ceremony like skills and knowledge of the busking scene.. On the day it came across as a polished performance with a remarkable lack of nerves and glitches.

Benson Arendse: A widely networked individual who also happens to parents to 2 traders. In a very short time he was able to summon his vast network to deliver an excellent selection of very young and equally talented musicians.

The quality of sound is a critical component to any live performance. A trumpet played too loud or a vocalist set to soft can be off-putting for any audience regardless of the age and musical ability of the performer. We are very grateful for the commitment showed by the staff of the V&A staff in the build up to the event and even on the day. By them making a high quality sound system (mixing board,mic and speakers). This factor plus the huge pull-factor of the Watershed created a great platform for young buskers to test their talent in a challenging, yet supportive space.

Performances sought to be a supporting act to the 40 plus traders on the next floor, this would always be a tight rope to walk with young performances keen to showcase their talents. However, in much the same way as traders came away with a “real world” experience of selling their products, in much the same way each of the performances walked away with a financial recompense which hopefully will go a long way in them crafting and further developing their skills and talents.

Some significant features for the day included:

An unrehearsed trio performance by our keyboardist: Caleb. Vocalist: Anna and guitarist: Sashin.

Impromptu performance by an 8yr old musical protégé : Eléna entertaining the audience with pieces by Robert Eilenberg and JS Bach.

The Busker of the Day: Milisa: a young talent from the projects.

“Flippin’ Awesome” for a first time – this is going to be epic as we go forward.

Looking ahead:

We are in full swing for 24 June at Longbeach Mall already and the ads are up on Facebook, then we go into 3 days of holiday workshops on 12, 13 & 14 July. In addition I’ll be doing the first week of the holidays in Mitchel’s plain at workshops there too. Please mail me for info.

In closing, I must just say I was completely overwhelmed by the press and all that on Youth Day and they kind of side swiped me. I did not have nearly as much time with the kids and parents as I’d have liked but we are back to normal now. Good news is that all that publicity is bringing in more great venues and lets keep hoping for a sponsor. It is clear we have outgrown out initial model, I am working on improvements and all suggestions and help are most welcome. Doing this after hours is clearly not going to cut it so plotting like mad. However…an imperfect something is probably still better than a perfect nothing;)


See you at the market,

Lin x

PS Please also see


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