Bookings open for markets & workshops in May, June & July Nation Wide

Just a reminder to get your bookings in for:

Markets on 27 May a & 24 June Longbeach Mall can be booked here:

Youth day market at the V&A Waterfront on Friday 16 June (long weekend) can be booked here:

Calling all performing arts kids! We have BUSKING SLOTS at the V&A Youth Day event on 16 June. To book your space please mail or whatsapp 0833840590. I will need your name, age and a short clip of what you do. There is no fee.
Slots are limited so don’t delay.

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Registration in different areas: We are now offering free workshops and markets to trade in Mitchell’s Plain and also launching in Gauteng and Kwa-Zulu Natal.

Please register for Mitchell’s Plain here:–REuGejmoO5eCg89R8UEytUK5M3hHC81PHU4otw/viewform

Please register for Gauteng events here:

Please register for Hillcrest, Kwa-Zulu Natal here:

There will be free workshops in the holidays: 5 and 20 July Cape Town – Southern suburbs. Mid month in Mitchells Plain (details tbc) and via skype anywhere in the country on request. A group of 5 or more can initiate a workshop at any time. Modules available are:                                                                                                                                           1) Costing & Pricing
2) Marketing & Sales – Incl need identification, market research, 4P’s
3) Operational management – incl production, product optimisation, etc
4) Basic financial management – incl record keeping, capital investment, returns & profitability, depreciation
5) Online marketing & sales – get out of the sun, wind and rain!
All suitable for children from about 6 or 7 up to adults. Younger kids are welcome too although they won’t get quite as much out. Workshops are structured around a fun activity to keep it interesting and largely related to actual traders to keep it practical and real.
Workshops are free to traders, please mail to book.
I’d dearly love to find some sponsorship so I can take a bit of time to refine, publish and write more.

I am really impressed with the progress I see in the traders, steadily increasing returns and refinements in products and marketing. The average net profit is around R300-R350 per stall with some still hitting the R1000 mark even in winter trading. Not bad for 2 hours of trading! This should be after they take their labour costs into consideration if they are applying my costing process. I am also super happy to see that traders are starting to get ingredients and materials sponsored or discounted. I encourage them to practice their negotiation skills on me when collecting “rent”. Rent is not compulsory but when I collect the accounting sheets after trading I do charge the regulars rent as it teaches the concept of overheads. There is a maximum of R50 and I always keep it below 20% of net profit. It is then up to the kids to haggle or barter and some are getting really good at this! While I am really proud to see them develop these skills, and love my bartered goodies, it leaves me in the red, so any donations are always welcome.

I am still on the hunt for young photographers and young reporters who would like to document our markets, awards and workshops. We now have pretty regular radio and TV slots and a great online reach so it has the potential to be a fabulous platform.

I would like to say a massive thank you to:

Longbeach Mall for hosting us, so great to be warm and dry in the winter months!

The V&A Waterfront for hosting us on Youth Day

Rotary for their ongoing support and encouragement

Cape Talk and Cape TV for their coverage

All the children and parents who lend a hand, particularly Robert, Connor, Gabriel, King, Benson and Leigh who help with tables, banners, lifting and so forth.

All the shoppers for their patronage and words of encouragement.

PMM is a safe space for children to learn and experiment. #Everyoneiswelcome

As always any suggestions, feedback, new venues and sponsorship are most welcome. I am in urgent need of volunteers to help with the outreach children, both one-off and regular monthly helpers. Drop me a line at or 0833840590. Please remember to click “Follow” on this blog to receive updates and follow us on Facebook for more regular info as well as photos of events. P_lease note this is an “after hours” project to I can only respond in the evenings and weekends.

Young Entrepreneurs Pocket Money Market which is an NPO offering free training and running markets for children up to 16 years old. We aim to provide an environment that nurtures a spirit of entrepreneurship and a safe space to experiment and learn while earning an income. Our motto is EARN, LEARN & HAVE FUN! All children are welcome and those who need start up support are welcome to apply. We will assist them with a plan, funding for their first round of raw materials and transport as well as actual “manufacture” and the financial and marketing basics they need.
Those wishing to join can apply for a stall via the links above and will need to send in a pre market advert. There are some POS requirements and an accounting sheet to complete. All traders fulfilling these requirements get a certificate of participation and we have an “Entrepreneur of the Day” award at each event. Once a term we have an awards event with a variety of categories and an Entrepreneur of the Term too.



Full Steam ahead! Report backs & next events

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It has been a really busy few weeks and I’ve not been able to keep up with the website – SORRY!

We had a great workshop and awards event on 5 April. We had space for 20 children and managed to fit 21! The workshop was a Marketing and Sales module where we investigated need identification, market research, the 4P’s and some advertising strategies. I was really impressed with how the children are managing the concepts, some are even at the stage of calculating the return on capital employed!  Their fun activity was decorating (and then eating) an Easter egg which helped keep the younger ones concentrating through the lecture. I always love how the kids engage at these workshops and come away inspired!

Awards were given as follows:

Emily’s Sweet & Savoury – Best Niche Market

Robert’s Plants – Top Earner

Maleteka’s Crafts – Best new trader

Helena’s Yummy Treats – Most improved accounting

Oni’s Organics – Sales excellence


Over All Young Entrepreneur for the Term is The Soap Cellar – Congratulations Rachel!


We have had great markets at Noordhoek Farm Village, Longbeach Mall and the Blue Train Park in Greenpoint and the Entrepreneur of the day at those were “Made it Pretty”; Soap Cellar and Helena’s Yummy Treats respectively. Well done!

Bookings are open for 29 April at Longbeach Mall and we are shifting to winter schedule and as it is exam term we have just 2 indoor markets a month for next term. Our flagship event is Youth Day 21 June and we are going to announce our amazing venue for that shortly.

We have also launched a dedicated branch for Mitchell’s Plain and a new branch in Gauteng.

We now have some 600 children registered and things are starting to accelerate. I have drafted the first 5 modules of the syllabus too:                                                                               1) Costing & Pricing
2) Marketing & Sales – Incl need identification, market research, 4P’s
3) Operational management – incl production, product optimisation, etc
4) Basic financial management – incl record keeping, capital investment, returns & profitability, depreciation
5) Online marketing & sales – get out of the sun, wind and rain!
All suitable for children from about 6 or 7 up to adults. Younger kids are welcome too although they won’t get quite as much out. Workshops are structured around a fun activity to keep it interesting and largely related to actual traders to keep it practical and real.
Workshops are free to traders.
I’d dearly love to find some sponsorship so I can take a bit of time to refine, publish and write more.
Next workshops will be in the June/July holidays, I’ll try fit 3 in. Any group of 5 or more may initiate a workshop in the mean time.

On a personal note, many thanks to Rotary who gave me a Vocational Award last week. It was most humbling to be nominated in the company of some very prestigious institutions who have achieved amazing things for many years already. It feels like this project is taking off and I need to find more time for it. If anyone is able to assist with fundraising or sponsorship I am not good at that and would appreciate any help. We also really need volunteers to help at events and with the outreach children for mentorship and “making days”.

I would also love to have some children that will be our “young reporters” and “young photographers” for this project. We have great online reach and it could be an excellent platform for them to showcase their talents.

For more photos and details of our events please follow us on Facebook which has more regular posts and feel free to contact me directly on 0833840590 or

Thanks for your support and see you at the market!



Free Workshop & Awards Wed 5 April

There will be a workshop on Wed 5 April from 2:30 5:00pm (school holidays).

These workshops are free to traders and will include awards and a short social after.

Date: Wed 5 April

Venue: Peak Academy, 1st Floor of the Triangle Square Building, 49 First Avenue, Fish Hoek.  Gmap I will have a banner outside. Entrance is through the white gate next to Horton’s Bake shop and up the stairs. There is heaps of parking in the lot across the road. Many thanks to Peak Academy for hosting us!

Time: 2:30-5:00pm

We begin the workshop at 2:30 sharp. Doors will be open from 2pm for drop offs. If your child wants to come but you are at work, please give me a call and I will see if we can connect lifts.

The formal workshop will be about one hour with about 30 minutes for discussion and personal help afterwards.

At 4pm we will do the awards for the traders who participated between our last workshop in December and now.

From 4:30 there will be a social with a little party and some fun activities and we will be doing some trader interviews for the website for those who wish to participate.

Please collect children by 5pm.

Please contact me if you are at work and cannot transport children to this. I will do my best to assist and can take some kids home with me if you can only collect after work.


These are light, fun events but the improvement in performance after attending has been great. This workshop will concentrate on marketing and sales. We will explain the broader function of marketing, identification of consumer needs, the “Four P’s” and examine some pricing strategies. We will look at using the feedback from the summer trading to refine our products and maximize returns. There will be a bit more theory than usual as the experienced traders are ready to move forward, but I will have some activities out for the younger kids to keep them engaged. We will work through some free and paid online advertising strategies with details on how to refine target markets in order to maximize reach. There will also be a short segment on online safety for children. Parents are welcome to attend.

Any group of 5 or more can initiate a workshop to catch up – I particularly recommend everyone gets to the costing and pricing module. We can fit that in these holidays too if there is enough demand.

Please bring snacks and drinks to share.


Everyone is welcome at these events and as always all suggestions and assistance gratefully accepted. There is no charge for kids who are trading or planning to trade but donations are always welcome. For those attending who are not part of the PMM a R50 contribution is requested.

Any assistance with the event itself, refreshments, transport, sponsorship of prizes and certificates would be most gratefully accepted as this is a self funding NPO.


Please RSVP with a message to 0833840590 or a mail to as spaces are limited.

30 Young Entrepreneurs Trading on Sat 25 March

Hi everyone – I hope you all had a great holiday yesterday.
WELCOME to our new traders!
We are ready to go indoors for our first autumn market this Saturday at Longbeach Mall with 30 young entrepreneurs trading at 22 Stalls. Pop on down between 10:30 and 1 to support these creative kids as they EARN, LEARN & HAVE FUN! Awesome goodies, crafts, plants, treats and heaps of fun activities too. ENTREPRENEUR OF THE DAY will be awarded at 1pm.
Most of the ads are in, check them out here: and please share far and wide too:
Trader list Saturday 25 March Longbeach Mall
  1. Roberts Plants
  2. The Soap cellar
  3. Emily’s Sweet & Savoury
  4. Sweet Pop
  5. Oni’s Organics
  6. Cook n Craft
  7. Amazing Creations
  8. Made It Pretty
  9. Beeswacky
  10. Tatsa’s Paper crafts Advert needed
  11. 11.Dean’s shop of fun
  12. Cookie Bun
  13. My Take by Hannah
  14. SA Cool Trading Kids
  15. Maleteka’s Cards and Jewlery
  16. Oh Fudge!
  17. Helena’s biscuits
  18. Gabriels Mucky Stuffs
  19. Toys for You
  20. Khaya’s Emporium
  21. Delights
  22. Campbell’s Chili Factory


Each stall is required to have a sign and complete the accounting sheet provided as well as sending in a pre market advert. All children fulfilling this will get a certificate of participation and there will be an Entrepreneur of the Day. 


There is a non-compulsory registration fee  R50 for 1 or 2 children and an extra R20 for additional children. If you are unable to pay this fee please contact me to apply for a reduced fee or a free stall. I do however think it is a good idea to teach the children the concept of rent and overheads. I usually collect this after the accounting sheets are in and keep it below 20% of net profit.

Trestle tables are provided and there are some chairs too, but you may like to bring a chair. Please bring a cloth.

We are trading from 10:30 am to 1:00pm,  I am happy for you to arrive at 10:00 if your set up is quick.

We are outside Edgars on the main concourse, table choice is first come first serve.

Remember your change float.

I attach the new accounting sheet and suggest you complete as much as possible at home before the market.

Completed sheets must be handed in at 12:45 please, if you need help please just ask during the market.

When you arrive, please see me and book in BEFORE setting up.

All stalls must have a sign please.

A couple of rules: No playing on cell phones during trading please, they are best packed away for security anyway.

Please try not to eat at your stall, it looks unprofessional. I know the kids get peckish and a quick bite is fine but don’t make the stall a picnic area. No gum chewing while trading please.

While younger kids need adult help I think from about 10/11 years they should be fine without and I am around if they need help. For those needing help please can we keep it to just one adult at the stall, otherwise the event loses the kiddie vibe.

When you pack up please leave your area immaculate, if you have had messy activities please pick up any bits.

We are all ambassadors for the PMM and I am always proud that the kids are so much more professional than the pros!

Please feel free to call me on 0833840590 if you would like any help or have questions.

Lastly traders kindly confirm with a mail or message you have this mail and are 100% confirmed if you have not done so.

Thanks for your support and massive thanks to Longbeach Mall for hosting us.



Next event 25 March (19th March postponed)

Hello everyone!

Its such a stunning day today, but the most recent weather update says it starts blowing from midday tomorrow and stays that way. I am very mindful that some of our traders are little and we have FUN as one of our 3 pillars – trading in the howling wind is just not fun. Also we can’t keep the umbrellas up so we have no shade and that’s not cool in the midday sun.

So with great reluctance I am going to cancel this Sunday’s market at Noordhoek Farm Village. It was our last outdoor event for the summer, we have space for everyone next Saturday in Longbeach Mall, please let me know if you are able to join there. I am really sorry….and unsure as you just never know and it may turn out to be a perfect day! But after last weekend I think caution may be best.

I am really sorry and hope the kids all understand.

L x

Next 2 markets, free workshop & awards…

Hi all,

Lots of children are busy writing assessments and finish in a week or so. We start with markets again on Sunday 19 March at Noordhoek Farm Village from 10:30-1 and then the following Saturday 25 March we trade at Longbeach Mall again.

Then schools break up at the end of March so we have a FREE HOLIDAY WORKSHOP & AWARDS on Wed  5 April from 2:30 to 4:30pm with time for individual coaching afterwards.This workshop will concentrate on marketing and sales. We work on strategy, sales techniques and advertising with some layout tips for posters and online advertising strategies. We will look at target markets and how to maximize free reach. There will also be a segment on online safety for children. Parents are welcome to attend. If anyone is able to sponsor prizes, certificates or snacks for our workshop that would be amazing.

On Sunday 9 April we have a Market in Rotary Park, Green Point. This is a great venue for children, on the promenade with an outdoor mini ice rink and a little train so it should be great fun. Then on Sunday 29 April we are back at Longbeach Mall again.

All the booking links for these events and more are below.

Trader List Sunday 19 March Noordhoek Farm Village

Sweet Pop
cook n craft
Campbell’s Chili Factory
Roberts Plants
Emily’s Sweet & Savoury
The Soap Cellar
Dean’s shop of fun
Helena’s Biscuits
Gabriel’s Mucky Stuff
Second Chance
Abdul’s Cakes & Crafts
My Take by Hannah



Trader list Saturday 25 March Longbeach Mall

Campbell’s Chili Factory
Roberts Plants
Emily’s Sweet & Savoury
The Soap Cellar
Sweet Pop
SA Cool Trading Kids?
Oni’s Organics
Cook n Craft
Full Line up of Events:
Sunday 19 March
10:30am to 1pm at Noordhoek Farm Village
 Saturday 25 March 2017 10:30am to 1pm at Longbeach Mall, Noordhoek
Sunday 9 April 2017 10:30am to 1pm at Rotary Park, Green Point
 Saturday 29 April 2017 10:30am 1pm at Longbeach Mall, Noordhoek
 Saturday 27 May 2017 10:30am 1pm at Longbeach Mall, Noordhoek
 Saturday 24 June 2017 10:30am 1pm at Longbeach Mall, Noordhoek
Easter market still to be confirmed & I am looking for a Youth Day venue too. We are also trading as guest traders at the Deer Little Market in Deer Park on Sun  26 March and 30 April. There bookings are by arrangement, please email for Deer Park.
Please get in touch if you would like a market in your area and have a great venue to suggest.

I am still really needing some volunteers to assist with outreach for “making days” and mentorship.

See you at the market!


Contact: 0833840590