2018 Events and stats from 2017

Hi everyone and all the best for the year. It is going to be a very busy one for us filled with great things. Bookings are open for around 30 markets already and there are 2 workshop days on 3 Feb and 5 April which will include awards too.

Plans this year are to grow the sustainability side as we start building our own Precious Plastics recycling machines. This will allow any members to collect plastic and use it to produce materials for products, initially we will start with beads as I feel the artisanal content is where we can add real value. Any interested folks are most welcome to participate, we need techies, co-ordinators, sponsors and admins for this project which is aimed at growing the profits for our outreach traders as well as reducing pollution. This is a natural progression from the Plastic Free Pledge which we introduced last June banning single use plastics from our markets.

We also have great plans to grow the performing arts side as it is the way we can reach the most outreach candidates effectively. All performing arts are welcome, age limits are flexible as if there are groups with mixed ages they are welcome. Solo artists up to around 20 years old, all those older than 16 are asked to help out a little behind the scenes. Any teachers or music professionals are invited to join us, we plan a big concert for 16 June and again in Dec at Cape Town’s best venues as well as busking opportunities at all our regular events. Please register here.

I know there are many people asking for events in the Northern Suburbs and Table View areas as well as Strand, Overberg, Boland etc and then PE, Joburg and Durban. Unfortunately I work full time and so until there is some funding I can only really manage central and southern Cape Town areas, however I am more than happy to support anyone willing to arrange events elsewhere and come and do workshops etc.

At this stage we trade every Thursday at Cape Point Vineyards from 4:30 to sunset, second Saturday of every month at Rondebosch Park Market and the last Saturday of every month at Longbeach Mall which is 6 markets a month! Then we also have special events and festivals as well as our flagship Youth Day event at the V&A. Here are the first lot of weekend dates, the times, venues and more about Thursday markets are on the booking page.                                                                                                                                          Jan – 27                                                                                                                                                    Feb: 10 & 17
Mar – 10 & 31 Easter Market (holidays)
Apr – 14 & 28 (long weekend)                                                                                                              May – 12 & 26
Jun – 9, 16 & 30 (holidays)

All traders have to create a pre market advert, complete a detailed accounting sheet with costings and returns and adhere to a number of POS requirements in order to gain their certificate and at each market there is an “Entrepreneur of the Day”.

WANTED: I need volunteers for 2018 please, for buskers management, outreach assistance, youth day flagship event, admin, PR, social media and fundraising. If you have any time to spare we have a need for both online and practical assistance.

LOOKING BACK: In 2017 we had 42 markets of which 15 were full “stand alone” events and 26 were “guest events”, 10 had our young buskers performing and of those 5 were fully “wired for sound”. Also 10 free workshops and 10 speaking engagements plus 3 TV shows and many radio shows. My admin is never up to date but I estimate about 350 kids have participated, maybe 400 including all the performers. Earnings vary dramatically with some kids consistently netting over R1000 per event and others not making R100 but on average its around R350 net profit per stall. This translates into about R110 000 net profit for the kids in the year, sadly about half of the net profit in 2015 and about 25% down on 2016 despite amazing improvements in goods, venues and skills. This is a reflection of the tough economic reality we face, many of the adult traders are experiencing even greater reductions. The only real solution is to raise funds for paid advertising or brand events, get volunteers for PR help and spread the message as far and wide as possible. I tried to communicate the benefits of shopping with us in an article at Christmas, and I believe it applies 24/7, 365.

There is so much potential for growth and improvement but time is limited and funding is hard to find. I have covered expenses in excess of R100K to date and had donations of about R15000 in total since the beginning, mainly paid directly to table hire or for transport. If you would like to assist on any way please check out our back a buddy page and donate or become a champion. I am more than happy to brand events and we have great support from the media.

Thanks for your support, all contact info is below.

See you at the market!

Lin x

Contact Linda: 0833840590
E-mail: linda@livelightly.co.za
First timers please see the https://pocketmoneymarket.com/info-for-first-timers/ page and you are welcome to call for advice.
Twitter: https://twitter.com/LiveLightlyKids
Facebook: https://www.facebook.com/PocketMoneyMarketSA

Heritage Weekend event & new bookings open

We have a fab fun event on Sat 23 Set at the amazing Cape Farmhouse! Thanks so much to Zoe and Vusa Mazula for hosting us!

Dates open for bookings:

23 Sept Fun day at Cape Farmhouse

21 October 2017 Longbeach Mall Saturday 10:30-1
28 October 2017 Cape Town Kite Festival (Muizenberg) 10:00 – 12:00
11 November 2017 Longbeach Mall 10:30-1
14 October True Grit Farmers Market Somerset West 11-1

Trader BOOKING FORM

NB BUSKERS PLEASE SEE THE BUSKING BOOKING LINK: https://pocketmoneymarket.wordpress.com/buskerbookings/

Holidays are coming soon and I will be offering the following modules:

1) Costing & Pricing
2) Marketing & Sales – Incl need identification, market research, 4P’s
3) Operational management – incl production, product optimisation, etc
4) Basic financial management – incl record keeping, capital investment, returns & profitability, depreciation
5) Online marketing & sales – get out of the sun, wind and rain!
All suitable for children from about 6 or 7 up to adults. Younger kids are welcome too although they won’t get quite as much out. Workshops are structured around a fun activity to keep it interesting and largely related to actual traders to keep it practical and real. There is no charge for traders.

Its a short holiday so I’m looking at 3 and 4 Oct only.

Please visit our FACEBOOK page for photos, videos and more regular updates and give our creative traders a like and share!

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Please support us by getting involved HERE!

 

Holiday Workshops, news and July/Aug markets

The Free holiday workshops are on Tues 11, Wed 12 and Thurs 13 July with two modules each day. Full details are here: https://pocketmoneymarket.com/talks-and-awards-days/Book only the modules you fancy: We start on Tuesday with Costing & Pricing then Marketing & Sales. Wed is Operational Management then Financial basics and on Thursday we do Online Marketing. All suitable from about 7 to 16 years and centered around an activity. As we are in Plastic Free July all activities will be making alternative packaging. Call 0833840590 to book.

Trader Bookings are open for the next market days on                                                                Saturday 29 July 2017 10:30am 1pm at Longbeach Mall, Noordhoek                                   Wed 9 Aug (holiday) 11:30-2:00  V&A Waterfront                                                                 Saturday 26 August 2017 10:30am 1pm at Longbeach Mall, Noordhoek

Busking bookings cam be made here: https://goo.gl/forms/FEfwmMz7FmsqPu612

We continue to learn and grow and the busking side is taking form fast. We have also had great feedback from the Plastic Free undertaking and will feature this month as a guest blog on the Two Oceans Aquarium website. This project has scope for much growth and I think if the kids can get it right to trade without plastic packaging then the challenge to the mainstream retailers is out there!

We have also had some great feedback in the press and are ever hopeful some sponsorship may eventually follow! Here are some of the articles and video links:

Expresso Show on TV3: https://www.youtube.com/watch?v=OJxeGkIGwyE&feature=youtu.be

http://spice4life.co.za/out__about/va-waterfront-youth-day-kids-market-pocket-money/

http://www.iol.co.za/capetowner/news/youth-make-it-at-market-9903606

We also made the news on TV 2 and 3 as well as front page of the weekend Argus.

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I am very pleased to announce we have received support form FORWARD FUND in conjunction with their Win Woman initiative, THANK YOU so much to Tina Thiart and her team for this: www.forwardfund.co.zaff logo

We were also happy to join a Dept of Education initiative in Mitchell’s Plain this week and look forward to more events in the future.

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As always, thanks for the support and hope to see you at the workshops and the markets soon!

Lin